The Social Media Professional Program equips learners with the skills and strategies needed to use social media effectively across marketing, public relations, recruiting, and brand development. Through ten comprehensive modules, learners explore how to create integrated, cost‑effective campaigns using today’s most powerful digital and social platforms, including Facebook, LinkedIn, Twitter, YouTube, mobile marketing tools, and WordPress. The program blends strategy with hands‑on application, guiding learners to build brand voice, engage audiences, measure success, and develop actionable marketing plans that drive real results.
Module 1: Marketing and Public Relations Foundations
Core marketing principles, PR strategies, and using the web to communicate directly with audiences.
Module 2: Brand Yourself with Social Media
Personal and organizational branding, defining brand voice, self‑promotion, and reputation building.
Module 3: Social Media Marketing Strategy
Overview of social platforms, audience engagement, campaign planning, and execution.
Module 4: Marketing on Facebook
Facebook pages, content strategies, community building, and platform‑specific best practices.
Module 5: Marketing on LinkedIn
Professional branding, networking, recruiting applications, and B2B marketing strategies.
Module 6: Marketing on Twitter (X)
Real‑time engagement, content scheduling, brand voice, and audience interaction.
Module 7: Video and YouTube Marketing
Video content creation, channel management, storytelling, and audience growth.
Module 8: Digital Marketing Integration
Integrated digital strategies, customer journey mapping, analytics, ethics, and legal considerations.
Module 9: Mobile Marketing
Mobile‑first strategies, mobile advertising, location‑based services, and campaign measurement.
Module 10: WordPress for Marketing
WordPress setup, content creation, customization, plugins, and social integration for marketing success.
By completing this program, the learner will be able to:
Develop and apply integrated marketing and PR strategies using social media
Build and promote a strong personal or organizational brand across multiple platforms
Design and execute effective social media marketing campaigns
Utilize platform‑specific strategies for Facebook, LinkedIn, Twitter, and YouTube
Apply digital and mobile marketing techniques to reach modern audiences
Create and manage marketing content using WordPress
Measure, analyze, and optimize social media and digital marketing performance
Upon completion of this program, learners are eligible to sit for the HubSpot Social Media Marketing Certification exam.
This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.