This Social Media Marketing Fundamentals course provides learners with a strong foundation for using social media strategically within a modern marketing plan. Designed for beginners and professionals seeking clarity, the course explores core platforms, brand voice development, customer engagement, and reputation management. Learners then examine how to integrate social media with mobile marketing, websites, and email campaigns, while using meaningful metrics to track performance and guide decision‑making.
Module 1: Social Media Marketing Foundations
Overview of social media’s role in marketing, key platforms, brand voice development, reputation management, and customer engagement.
Module 2: Integrating Social Media into a Marketing Plan
Aligning social media goals with business objectives and creating focused, coordinated campaigns.
Module 3: Cross‑Channel Integration
Connecting social media efforts with mobile marketing, hub websites, and email marketing for a unified strategy.
Module 4: Measurement and Performance Metrics
Using strategic metrics and analytics to track engagement, measure success, and optimize social media marketing efforts.
By completing this course, the learner will be able to:
Explain how social media supports brand awareness, engagement, and reputation management
Define and apply a consistent brand voice across social platforms
Incorporate social media activities into an integrated marketing plan
Align social media efforts with mobile, website, and email marketing strategies
Identify and use strategic metrics to measure social media performance and success
Certificate of completion
This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.