This course introduces learners to the principles, practices, and measurement of Search Engine Optimization (SEO). Through hands-on assignments and real-world scenarios, students explore the evolution of the web, learn how search engines rank content, and apply both technical and content-based strategies to improve website visibility. Learners also gain experience using modern SEO tools to measure and optimize performance.
Module 1: Introduction to SEO and the Web
Evolution of the web, how search engines work, and the role of SEO in digital visibility.
Module 2: Search Engine Ranking Foundations
Crawling, indexing, ranking factors, and search intent.
Module 3: Keyword Research and Content Strategy
Keyword discovery, search intent mapping, and content optimization techniques.
Module 4: On‑Page SEO
HTML fundamentals, metadata, internal linking, content structure, and UX signals.
Module 5: Technical SEO
Site architecture, page speed, mobile optimization, schema markup, and crawlability.
Module 6: Off‑Page SEO and Authority Building
Backlinks, digital PR, citations, and trust signals.
Module 7: Measuring SEO Performance
SEO metrics, KPIs, reporting, and experimentation.
Module 8: SEO Tools and Practical Application
Hands‑on use of modern SEO tools to audit, measure, and optimize websites in real‑world scenarios.
Following this program, learners will be able to:
Explain how search engines evaluate and rank websites
Apply content and technical SEO techniques to improve visibility
Use SEO metrics and tools to measure performance and effectiveness
Analyze real-world scenarios and recommend SEO improvements
Connect SEO strategies to broader web and business goals
Certificate of completion
This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.