As consumers, we each experience what could be marketing case studies every day. We are exposed to thousands of advertising messages. We develop needs, research solutions, evaluate options, make purchases, and experience satisfaction or disappointment. This makes marketing a particularly stimulating subject for teachers and learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. Our Principles of Marketing course introduces students to the concepts and processes of marketing and takes them deeper into the work of marketing.
As consumers, we each experience what could be marketing case studies every day. We are exposed to thousands of advertising messages. We develop needs, research solutions, evaluate options, make purchases, and experience satisfaction or disappointment. This makes marketing a particularly stimulating subject for teachers and learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. Our Principles of Marketing course introduces students to the concepts and processes of marketing and takes them deeper into the work of marketing.
After completing this course you should be able to:
Identify the marketing process and how it fits into business operations
Differentiate between categories of consumer criteria for determining value
Recall the strategies used within each of the marketing mixes
Recognize how to identify target markets and environments by analyzing demographics and consumer behavior
Describe best practices for responsible marketing and how to manage marketing efforts
Certificate of completion
This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.