The Social Media Marketing & Search Engine Marketing program prepares learners to strategically use today’s most powerful digital platforms to build brands, engage audiences, and drive measurable business results. Designed for both beginners and experienced professionals, this program teaches practical, real‑world techniques to move organizations from reactive crisis management to proactive social media success, while also mastering search engine marketing strategies that connect businesses with customers when it matters most.
Module 1: Digital Marketing
Module 2: Social Media Marketing
Module 3: Principles of Marketing
By completing the program, learners will be able to:
Develop and manage effective social media and personal branding strategies
Use major social platforms including Facebook, Twitter/X, LinkedIn, Pinterest, and emerging tools
Build and measure successful social media campaigns
Apply social media best practices to marketing, sales, recruiting, and public relations
Understand search engine marketing concepts and channel selection
Select SEO and SEM techniques based on business goals and budgets
Evaluate performance and return on investment across digital channels
Upon completion, of this program, learners are eligible to sit for the NISM Social Media Strategist (SMS) certification exam.
This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.