This course introduces learners to the principles and practices of Search Engine Optimization (SEO). Learners explore the evolution and technology of the web, apply content and technical SEO strategies to improve search rankings, and use modern tools to measure and optimize performance through real‑world scenarios.
Module 1-Address SEO as a business process, identifying how it fits within traditional communications and marketing roles.
Module 2-Define the components of a web page and how each contributes to search engine rankings
Module 3-Describe how search engines find and rank web site content
Module 4-Identify strategies for enhancing search engine ranking
Module 5-Demonstrate successful application of the concepts learned to real-world scenarios.
After completing this course, the learner will be able to:
Explain the purpose and evolution of search engines and SEO
Apply on‑page content strategies to improve website visibility
Implement basic technical SEO techniques to enhance site performance
Use SEO tools to measure, analyze, and report search performance
Interpret key SEO metrics to inform optimization decisions
Apply SEO strategies to real‑world digital marketing scenarios
Certificate of completion
This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.