This course introduces learners to mobile marketing strategies designed for today’s smartphone‑driven world. Learners explore how marketers reach target audiences across mobile‑optimized websites, email, social media, and mobile applications while applying key concepts, definitions, and metrics to drive profitable customer action.
Module 1-Define mobile marketing and explain its benefits
Module 2-Identify the major types of mobile devices and describe how they are used
Module 3-Explain the differences among the marketing efforts of large, medium-sized, and small businesses
Module 4-Consider the purposes of mobile marketing regulations
Module 5-Examine the key policies, guidelines, and/or organizations in the mobile marketing industry
Module 6-Identify various methods for locating mobile users
Module 7-Distinguish mobile-dedicated websites from responsive design websites
Module 8-Describe the various types of mobile advertisements
Module 9-Explain how loyalty programs and mobile coupons can enhance mobile marketing efforts
Module 10-Discuss the benefits of location-based services
Module 11-Consider how to choose the right mix of mobile marketing channels
Module 12-Define key metric categories and explain the use of channel-specific metrics
After completing this course, the learner will be able to:
Explain the role of mobile marketing within an overall digital marketing strategy
Identify effective mobile marketing channels, including websites, email, social media, and apps
Apply mobile‑first principles to reach and engage target audiences
Interpret key mobile marketing metrics to evaluate performance
Leverage the unique capabilities of mobile devices to drive customer action
Align mobile marketing strategies with business and profitability goals
Certificate of completion
This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.