This course explores the key aspects of entrepreneurship and the processes entrepreneurs use to create and establish successful new ventures. Learners examine the decisions, challenges, and activities involved in starting a business, with a focus on evaluating opportunities, planning effectively, and laying the foundation for sustainable enterprise growth.
After completing this course, you should be able to:
Describe the characteristics of a successful entrepreneur
Outline the eight stages of the entrepreneurial process
Explain the discovery stage
Describe the evaluation of the market for a new venture
Outline ways to structure the venture
Discuss the strategic planning process for an entrepreneur
Describe the operational and financial planning needed for a new venture
Outline how an entrepreneur develops and employs a business plan
Describe the options for funding the new venture
Discuss issues in implementing the plans for a new venture
Recognize the ethical issues faced by entrepreneurs
After completing this course, the learner will be able to:
Explain the role of entrepreneurship in business and economic development
Identify key factors involved in evaluating and launching a new venture
Describe the decisions entrepreneurs must make prior to starting a business
Recognize common challenges faced during the startup and early growth stages
Apply foundational entrepreneurial concepts to real‑world business scenarios
Certificate of completion
This class is an independent-study course. Learners will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.