The Certificate in Digital Marketing, delivered through accredited college and university partners, equips learners with the strategic knowledge and hands‑on skills needed to effectively promote products and services in today’s digital landscape. The program covers core digital marketing methods and best practices, including search engine optimization (SEO), analytics, paid search advertising, marketing automation, and multichannel integration, while introducing essential industry terminology and tools. Across nine courses, learners engage with real‑world examples, interactive activities, practitioner videos, and review exercises designed to reinforce mastery.
Module 1-Digital Marketing Strategy
Module 2-Content Marketing
Module 3-Social Media Marketing
Module 4-Marketing Automation
Module 5-Web Analytics
Module 6-Search Engine Optimization (SEO)
Module 7-Paid Search/Pay Per Click Advertising (PPC)
Module 8-Mobile Marketing
Module 9-Conversion Rate Optimization
Upon completion of this certificate, the learner will be able to:
Explain how search engine optimization (SEO) works and how it benefits organizations.
Analyze web analytics data, including key search terms and user behavior.
Apply KPIs, segmentation strategies, and marketing dashboards to evaluate performance.
Conduct A/B and multivariate testing to optimize campaigns.
Utilize marketing automation to improve efficiency and lead management.
Apply buying cycles, content strategies, and lead capture techniques.
Measure, interpret, and adapt to changing consumer behaviors.
Integrate marketing channels and supply chains for cohesive strategy execution.
Explain the purpose of paid search (pay‑per‑click) advertising and conduct a basic PPC audit.
Differentiate between mobile and desktop ads, search and display advertising formats.
Optimize landing pages to improve user experience and conversions.
Analyze conversion rates and identify strategies to enhance campaign performance.
Prepares learners to sit for the American Marketing Association PCM® Digital Marketing exam.
This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.